I’m no luddite. Just because I have two degrees and years of practical experience in printing management doesn’t mean I’m married to the old, boring, stodgy, dead tree days. I like mobile apps as much as the next 40-something hipster wannabe, have no fear.
But when it comes to an association’s media mix, there is nothing (I’m looking at you, Twitter feed) that can cut through the clutter of electronic overload like having a beautifully printed, tangible reminder of just why your members (or their bosses) fork out the big bucks every year at membership renewal time. I’m just sayin’.
In any event, here’s a piece I wrote for Association Media and Publishing’s (AMP) Final Proof newsletter. Of course it’s an e-newsletter, just for the irony.